Privacy Policy
How Marshall Institute collects, uses, and protects your information.
Trackers we use, by category
The site uses a small set of third-party services to measure how the site is used and to support advertising on professional networks. With your permission, the following tools may be loaded after you make a choice on the consent banner. Strictly necessary cookies (which keep the site functioning, remember your consent choice, and protect against abuse) are not listed below; they are not subject to consent.
| Tracker | Purpose | Category | Provider |
|---|---|---|---|
| Google Analytics 4 | Measures which pages visitors use and how they move through the site. IP anonymization is enabled. | Analytics | Google LLCwww.google-analytics.com, region1.google-analytics.com, analytics.google.com |
| Google Tag Manager loader | Loads the GA4 measurement script. Used only when Analytics consent is granted. | Analytics | Google LLCwww.googletagmanager.com |
| LinkedIn Insight Tag | Measures ad performance and supports audience matching on LinkedIn. | Advertising | LinkedIn Corporationsnap.licdn.com, px.ads.linkedin.com, px4.ads.linkedin.com |
| LocalIQ | Advertising campaign measurement and lead attribution. Used only when Advertising consent is granted. | Advertising | Gannett Co., Inc. (LocalIQ)cdn.rlets.com and other rlets.com subdomains |
| Google Ads Remarketing | Builds remarketing audiences for Google Ads campaigns. | Advertising | Google LLCgoogleads.g.doubleclick.net, www.googleadservices.com |
| Google Ads Conversion | Records conversion events from Google Ads campaigns. | Advertising | Google LLCwww.googleadservices.com, googleadservices.com |
Before you make a consent choice, none of the trackers above are loaded. If your browser sends a Global Privacy Control signal, the Advertising category stays off even if you click Accept (you can verify this in your browser's developer tools network tab).
Essential, consent-exempt analytics
We also use one measurement tool that runs without consent because it does not process personal data:
| Tool | What it does | Why no consent is needed | Provider |
|---|---|---|---|
| Plausible Analytics | Counts page views and site events (including self-assessment progress) as aggregate statistics only. | Cookieless and collects no personal data: no cookies or persistent identifiers are set, no personal information is stored, and nothing is shared or sold. All requests are served from our own domain, so your browser never connects to the provider. | Plausible Insights OÜ (data processor); requests go only to marshallinstitute.com |
Changing your choices
You can change your consent choice at any time. Clear the mi_consent cookie from your browser's site settings and reload the page to see the consent banner again, or use the "Manage cookies" control in the footer if available.
Contact
Questions about this policy or our data practices: info@marshallinstitute.com or via our contact form.